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Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

31 December 1984

New CEO

In 1985, a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlier. In fact it was Jobs himself who had convinced Sculley to join Apple using the famous lines "Do you want to sell sugar water for the rest of your life or come with me and change the world? The Apple board of directors instructed Sculley to "contain" Jobs and limit his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple. Sculley found out that Jobs had been attempting to organize a coup and called a board meeting at which Apple's board of directors sided with Sculley and removed Jobs from his managerial duties. Jobs resigned from Apple and founded NeXT Inc. the same year.