Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
30 December 1983
MACINTOSH AND THE "1984" COMMERCIAL
By 1984 computer dealers saw Apple as the only clear alternative to IBM's influence. The company announced the Macintosh 128k to the press in October 1983, followed by an 18-page brochure included with magazines in December. Its debut, however, was announced by a single national broadcast of a US$1.5 million television commercial.